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Ro taps Serena to Banish GLP-1 Stigmas After announcing tennis legend Serena Williams as a brand ambassador last August, direct-to-consumer healthcare company Rowhich sells GLP-1 medications including Ozempic, Wegovy, and Zepboundtapped the athlete to front its Healthier on Ro Super Bowl in-game ad
But many of the biggest launches werent new SKUs
Morrisons was the first, partnering with Applied Nutrition on a three-year deal to launch 53 products, including seven GLP-1-friendly ready meals
Notice how the 1.0mL option creates a 15mg/mL concentration with awkward decimal units for most common doses
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